Super Simple Serialization is an essential building block for building a myriad of real-time services where unique identity plays a central role.

Super Simple Serialization℠

Give everything a unique identity.

Give everything a unique identity.

Super Simple Serialization is an essential building block for building a myriad of real-time services where unique identity plays a central role.

Super Simple Serialization by Delivr.

Ridiculously easy to use, Super Simple Serialization is plug & play, requiring no infrastructure, software, or APIs to maintain.

We can think of many remarkable uses for serialization; here are three.

➀

Physical products.

Make product registration easier. Super Simple Serialization eliminates the need to enter or search for a serial number manually. By scanning a QR code, a serial number can be filled in automatically on a registration page.

➁

Digital communications.

Increase the effectiveness of your sales efforts by making your digital (or print) communications even more personal. Super Simple Serialization bridges the divide between mass marketing and personalized engagement.

➂

Smart objects.

Instead of generating and managing thousands or millions of managed Short links or QR codes, use Super Simple Serialization to power a serialized link that passes the object's identity to your service or webpage. Serialize product packaging, direct mail, posters, POS materials, equipment, and parts with a unique identifier.

Other uses for serialization.

Improve inventory visibility by serializing your inventory, giving each piece of merchandise a unique digital identity - its digital twin.

Assign individual serial numbers to printed items to facilitate personalized URLs.

With our DIY product serialization feature, you can easily track the sales of your products across different regions and identify any areas where they may be appearing despite not being distributed there. Our reporting system provides you with valuable insights into the performance of your products in various markets.

Serialize the links to your campaigns so the social influencer can be attributed.

Print a serialized QR code on a car rental receipt, making it easier for customers to reach their personalized rental landing page.

Manage single-use coupons and promotions.

Serialization has never been this straightforward.

Mastery in 5 Steps.

You'll need a Delivr VIP account.

➀

Sign in to your Delivr Account Dashboard and shorten your destination link, e.g., https://yourdomain.com. This action creates a campaign with a managed Short URL. Copy the Short URL for the campaign, e.g., https://delivr.com/abc123

➁

Create a spreadsheet where you append a series of unique IDs to your campaign short URL, e.g., https://delivr.com/abc123/UniqueID. This action self-provisions a series of serialized URLs for encoding into NFC tags or to be variably printed as QR codes. You could also programmatically generate the unique URLs/QR codes on demand at the point of sale and digitally print them on customer receipts.

For example, this would look something like this, https://delivr.com/abc123/0001, https://delivr.com/abc123/0002, https://delivr.com/abc123/0003.

Or, like this using a multi-level structured data/serialization approach such as https://delivr.com/path/05-0123-4500-0008, https://delivr.com/path/01/05012345000008/10/ABC123, https://qr.yourdomain.com/path/[storeID], https://id.yourdomain.com/path/01/05012345000008/10/ABC123, etc. See also, GS1 Digital Link.

No limits.

There are no limits to the number of serializations you can create - hundreds, thousands, or millions. And, because you are self-provisioning on demand, there are no APIs to interact with and slow you down.

➂

Provide this spreadsheet to your NFC tag or Print provider. Or, have your development team program into your POS or other systems.

Using best practice guidelines during the design and setup process, you must designate an area on your materials to include the QR code. Please confirm with your printer that they can variably print or programmatically generate QR codes on the press from a given series of URLs. If not, contact us we know printers that can. Most NFC tag providers can encode tags from a spreadsheet.

➃

Once your materials are in use, each QR code scan or NFC tap is captured by Delivr for reporting. Simultaneously; visitors are redirected to your destination link with the unique ID appended, e.g.; https://yourdomain.com/?trace=0001

➄

Your destination page/application can ignore the unique ID or be modified by your development team to accept the unique ID for further processing, regex processing, workflow, and action, e.g., deliver different experiences. Custom web applications can also be designed and developed by the Delivr Team.

Talk to us about your goals.

We're here to discuss your plans and help you get started.

Need safer, smarter packaging?

TrueMrk® Brand Protection builds upon Super Simple Serialization℠ to make it simple to combine brand protection and consumer engagement into a single, intuitive experience. TrueMrk provides product serialization, authenticity, provenance, and consumer engagement while identifying counterfeiting and gray market diversion incidents.

Learn more about TrueMrk Brand Protection.

About Delivr

Delivr is a marketing technology platform thousands of businesses use to drive audiences from print to digital experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with printed media, labels, and packaging. Delivr has extended its marketing, consumer engagement, and analytics platform to authenticate products and identify counterfeiting and gray market diversion incidents.

Last Updated 3 Feb 2026.

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