TrueMrk® Brand Protection

Trust and transparency are the future of customer-centric brands.

Your brand, secured. Turning transparency into brand strength.

TrueMrk® Brand Protection & Consumer Engagement

TrueMrk® by Delivr makes it simple to provide product serialization, authenticity, provenance, and consumer engagement while identifying counterfeiting and gray market diversion incidents. Engage customers, collect real-time intelligence, and prove authenticity with a single QR code. TrueMrk is available with enterprise plans.

TrueMrk combines brand protection and consumer engagement into a single, intuitive experience.

TrueMrk® by Delivr helps brands deliver assurance about product authenticity and provenance to consumers while using the power of deep data analytics and advanced algorithms to help combat fraud. TrueMrk increases consumer trust and embraces consumer needs for product information while protecting and enhancing your brand.

For brands, implementing a brand protection and marketing program with TrueMrk is simple.

Two billion consumers with a smartphone want tools to find your authentic products.

1. TrueMrk is an easy to integrate solution that arms consumers in the battle against product fraud while satisfying their demand for information.
2. TrueMrk enables frictionless product serialization with plug & play simplicity, giving every product a unique identity in the connected world.
3. TrueMrk is easy to implement, easy to use – and requires no infrastructure or software to maintain.

TrueMrk uses the features that are already present in smartphones. There is no need for any special equipment, ink, paper, or applications, which greatly lowers the expenses and time required to deploy a program. Once applied, TrueMrk allows consumers and supply chain inspectors to verify the authenticity of a product with a simple scan using their smartphone. By harvesting data during the scan process and applying proprietary algorithms, TrueMrk identifies unusual or fraudulent activity incidents.

For consumers, verifying the safety of a product with TrueMrk is simple.

Once applied to a product or package, consumers can verify the authenticity of a product and view product information with a smartphone scan. Empowering consumers to authenticate products captures more data than other brand protection methods. TrueMrk turns ordinary packaging into safer, smarter packaging.

Leverage high-value connections for Marketing & CRM.

Consumers who use TrueMrk to identify authentic products are more motivated, loyal, and visible than a typical consumer. Authentication opens a channel for brands to converse with consumers at whatever moment suits their strategies — to manage product after-care, recalls, reward repeat business, introduce additional products, and deliver targeted promotions — the choice is yours.

Brand Protection

• Enables product verification


• Informs consumers of product origin


• Captures data and provides insights


• Establishes traceability at the unit level


• Identifies incidents of counterfeiting


• Recognizes patterns of grey market diversion


• Protects your brand

Consumer Engagement

• Promotes brand confidence


• Activates and engages consumers


• Provides product information and videos


• Delivers marketing programs


• Displays an offer or promotion


• Facilitates product reorder


• Encourages warranty registrations


• Offers a "Call Now" feature

TrueMrk can be integrated into product labels and packaging, or applied as a separate security label.

TrueMrk® adds unit-level serialization, multi-level security, and tracking to product labels and packaging. At the heart of each TrueMrk label is an intelligent, secure QR Code which contains a public URL, unique fingerprints matched to a manufacturer's database, covert & overt serialization, and other product information/supply chain data. TrueMrk is a versatile anti-counterfeiting approach that can be combined with additional anti-counterfeiting printing technologies. It involves printing security labels on tamper-resistant and tamper-evident substrates to enhance product security.

Example TrueMrk security label.

The separate security label below features a user experience incorporating a 6-digit verification code. The verification code can be visible or hidden beneath a scratch-off layer. The actual design would be per the client’s (the brand’s) requirements.

ACTUAL LABEL SIZE: 45MM WIDTH x 15MM HEIGHT, 12MM x 12MM CODE

The QR code and verification pin shown above is not activated. When activated and scanned, it would lead to a demo product authentication page, showcasing one of several user experiences offered by the TrueMrk service.

When scanned repeatedly and with different browsers or devices, the product will eventually be flagged as a 'suspect' when scan attempts exceed a threshold. Thresholds can be defined per batch of labels by the user (brand).

Several brand protection experiences are available.

1. Product Verification w/ 6-Digit Code followed by a Landing Page (w/ PIN)
2. Landing Page w/ Product Verification Overlay (w/ PIN)
3. Activity-based Product Guidance followed by a Landing Page (NO PIN)
4. Landing Page w/ Product Guidance Overlay (NO PIN)
5. Direct to Landing Page (NO PIN)

Product authentication is followed by consumer engagement.

With just a few clicks and in a matter of minutes, brand owners can easily create mobile-friendly landing pages for their marketing campaigns without the need for coding or developers. This allows for quick development and delivery of marketing content and smart labels. The marketing content can include videos, product information, instructions, ingredients, promotions, offers, and lead capture. Additionally, brand owners can provide a link to their website or programs if they prefer.

Clear and simple reports are designed for people, not specialists, allowing anyone to turn insights into action.

After every scanning event, data is generated which can be viewed instantly on Delivr's online portal. This data can be used to identify instances of counterfeiting and grey market diversion on a per unit or aggregate basis. Brands can access this real-time business intelligence to observe patterns and take necessary measures to safeguard their brand.

About Delivr

Delivr is a marketing technology platform thousands of businesses use to drive audiences from print to digital experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with printed media, labels, and packaging. Delivr has extended its marketing, consumer engagement, and analytics platform to authenticate products and identify counterfeiting and gray market diversion incidents.

Delivr is a licensed DENSO Partner.

Last Updated 13 Mar 2026