# RING℠ GS1-COMPLIANT DIGITAL LINK

One code. Endless possibilities.

Turn every product into a connected, controllable, and compliant digital asset — linking retail, consumers, and the supply chain.

## One code. Endless possibilities.

## Turn every product into a connected, controllable, and compliant digital asset —linking retail, consumers, and the supply chain.

# Ring. Teach your QR codes new tricks.

## Every product has a story — but too often it goes untold. Multiple codes for checkout, engagement, and logistics create unnecessary complexity, friction, and missed opportunities. Ring℠ GS1-Compliant Digital Link changes that. With a single GS1-compliant QR code, Ring℠ and Delivr’s Intelligent Link Management unify retail, compliance, consumer engagement, and supply chain use cases — replacing multiple codes with one scalable, future-ready standard trusted by the world’s leading brands.

A GS1-compliant Digital Link with Consumer Experience in its simplest form.

## How it works.

A Delivr GS1-compliant Digital Link enables a single QR code to support retail, consumer engagement, and supply chain use cases within one standards-based URI. The link resolves to a branded product experience, while also carrying a structured GS1 element string (e.g., GTIN and attributes) embedded in accordance with GS1 Digital Link standards.

This multi-function approach enables seamless interoperability across supply chain and retail systems, while unlocking rich, dynamic consumer engagement—all through a single, globally standardized identifier.

## Retail

At point of sale, scanning systems extract and interpret only the GS1 identification data to support established retail workflows, including item identification and checkout.

## Consumer Engagement

When scanned by a mobile device, the resolver prioritizes the web address, seamlessly directing users to the appropriate consumer-facing digital experience.

## Supply Chain

Across the supply chain, the same identifier enables product identification, traceability, and data exchange — from manufacturing and distribution through to retail — supporting efficient scanning, verification, and interoperability between trading partners.

## The Problem. Too Many Codes. Too Much Confusion.

**Traditional packaging often includes separate codes for:**

- **POS checkout** (UPC / EAN)
- **Consumer engagement** (marketing QR codes)
- **Internal logistics & traceability**

**This leads to:**

- Packaging clutter
- Scanning conflicts at checkout
- Operational complexity
- Disconnected data and experiences

**A better way is possible.**

## The Solution. Ring℠ GS1-compliant Digital Link by Delivr.

**GS1 Digital Link** embeds a product’s GS1 identifiers (such as GTIN, which is a unique product code; batch/lot, which is used to identify production runs; serial number; or expiration date) directly into a structured web URL — encoded in a single, ISO-compliant QR code.

Ring℠ applies this standard seamlessly.

**One smart, GS1-compliant code that:**

- Transacts with retail POS systems
- Enables end-to-end supply chain traceability
- Unlocks rich, dynamic digital experiences for consumers

**Everything happens with one scan.**

## This brings us to a key advantage. One Code. Every Touchpoint.

**Ring℠ replaces multiple codes with a single GS1 Digital Link that works everywhere:**

- **Checkout Ready**. Fully GS1-compliant and optimized for retail point-of-sale systems.
- **Supply Chain Visibility**. Track products from production to retail. Detect diversion. Verify authenticity.
- **Consumer Engagement**. Deliver storytelling, promotions, manuals, sustainability info, loyalty programs, and more — instantly.
- **Operational Simplicity**. With fewer codes, packaging is cleaner, costs are lower, and scanning errors decrease.

**From production line to purchase, one code connects it all.**

## Checkout Meets Connection

Ring℠ speaks the language of retail systems _and_ consumers.

**That same GS1-compliant code that works at checkout becomes a digital gateway for:**

- Product storytelling
- Promotions and campaigns
- Authentication and anti-counterfeiting
- Recycling and sustainability information

**One scan serves both commerce and connection.**

## Traceability Made Simple

**Ring℠ enables item-level traceability across your supply chain:**

- Track each product’s journey
- Support batch, lot, and serialized workflows
- Detect unauthorized distribution
- Build transparency and trust with partners and customers

**Gain scalable visibility without added complexity.**

## From Product to Consumer

Every product is unique. Every consumer interaction matters.

**Ring℠ transforms a simple scan into:**

- Meaningful engagement
- Context-aware experiences
- Actionable insight

Powered by **Worldview℠ Advanced Analytics**, every product becomes a chance to learn, adapt, and delight.

**Every scan is an opportunity, not just a data point.**

## Effortless GS1 Compliance

**Ring℠ fully supports the GS1 Digital Link standard, ensuring your product identities are:**

- Globally interoperable
- Compatible with existing GS1 identifiers (GTIN, batch/lot, serial)

**No custom infrastructure.**

**No new systems.**

**Follow one compliant path from product to platform.**

## Secure & Privacy-First by Design

**All consumer interactions are:**

- Fully anonymized
- Aligned with global privacy regulations

**Gain real-time insight without sacrificing trust.**

## Who is Ring for?

**The answer spans several audiences.**

- **Supply Chain & Logistics Teams**
  - Gain traceability, visibility, and control across networks.
- **Retailers & E-Commerce Operators**
  - Seamlessly integrate with POS and digital systems — without scanning conflicts.

## Why do Brands Choose Delivr?

- Rapid Onboarding — days, not months
- Trusted by global brands across industries
- **Ring℠ is strengthened by Delivr’s enterprise-grade platform:**
  - [**Acuity℠ Intelligent Link Routing**. Deliver different experiences by device, location, language, or context.](/page/797/acuity-intelligent-link-management/index.html)
  - [**Worldview℠ Advanced Analytics**. Understand real-world engagement across products, regions, and time](/page/794/worldview-advanced-analytics/index.html).
  - [**Hush℠ Privacy-First, Zero-Knowledge Architecture**. No dark patterns. No hidden tracking. Just ethical, compliant performance.](/page/790/hush-privacy-first-zero-knowledge/index.html)

## The Future is Here

As the industry moves toward 2D barcodes at checkout — [including initiatives like **Sunrise 2027**](/faq/1555/when-will-gs1-digital-link-replace-upc-at-point-of-sale.html) — GS1 Digital Link is becoming the new standard. Ring℠ makes that future simple, practical, and deployable today. From scan to sale, compliance to connection—one code does it all.

## Learning Center

A curated collection of solutions, resources, and FAQs to help you evaluate with confidence.

- [Goodbye UPC. Hello GS1 Digital Link. A GS1 Digital Link Overview.](/page/777/gs1-digital-link-qr-code-generator/index.html)
- [How to create and manage a GS1 Digital Link QR code.](/faq/1620/how-20to-20create-20and-20manage-20a-20gs1-20digital-20link-20qr-20code.html)
- [GS1 Digital Link FAQs](/faq_list/index.html)

Last Updated 3 Apr 2026