Smart Label & Connected Packaging

Turn every package into a brand experience.

Engage customers in real time, wherever they are.

Engage and inform consumers with smart, connected packaging.

Transform your product packaging into a dynamic digital engagement platform that builds trust, delivers value, and strengthens long-term brand loyalty — without extra apps, friction, or redesigns.

Packaging & Commercial Print

We provide intelligent packaging print solutions that enhance functionality, protection, and performance of your packaging (cartons, labels, and tags) and commercial print (brochures, signs, displays, etc.). By integrating QR codes, RFID, and data-driven print, we help brands meet regulatory and authenticity requirements while enabling interactive, measurable consumer experiences. Our approach combines creative exploration with technical execution, introducing new materials, constructions, and embedded technologies to not only enhance current needs but also anticipate future packaging trends. This results in packaging that protects the brand, adapts to different markets, and delivers value throughout the product lifecycle.

• Smart labels and packaging with QR and RFID integration


• Brand protection, authentication, and compliance support


• Material, finish, and construction engineering


• Packaging that connects physical products to digital experiences


• Easily integrated into a variety of print formats such as litho, flexographic, and digital


• Our team has over thirty years of print experience for a variety of print methods


• Adobe and Esko integration available


• Serialized QR codes can be integrated into a range of on-demand digital formats

Retail

We deliver smart print solutions for retail, enabling brands and agencies to transform in-store touchpoints into connected, responsive experiences. Using QR codes and data-enabled print on shelf labels, signage, and product tags, we connect physical retail with digital content and inventory systems to create the ultimate consumer experience for brand storytelling. Our solutions combine creative design with technical precision, ensuring scalability, flexibility, and ease of updates, all while maintaining brand integrity.

• Connected shelf-talkers, shelf labels, tags, and in-store signage


• QR-enabled experiences for product information and brand storytelling


• Durable materials guidance engineered for retail environments


• Measurable engagement at the point of decision

Experiential

We partner with brands and agencies to create interactive print for experiential and campaign-driven projects, turning physical media into gateways for digital engagement. Using QR codes and smart print techniques, we enable dynamic, measurable, and adaptable experiences in real time. Our print systems balance creative ambition with technical reliability, supporting storytelling, participation, and scalability for installations, events, and limited-run activations.

• Interactive print for events, activations, and installations


• QR-driven engagement and real-time content updates


• Custom materials and formats guidance for ultimate sensory impact


• Incorporate tactile effects such as braille to meet governmental regulatory compliance on medical packaging with embossing or UV-curable inks and/or coatings.


• Rapid deployment for time-bound campaigns


• Data-informed insights from physical interactions, such as two-step authentication with a serialized QR code with a corresponding PIN that is only revealed after purchase

Why Smart Packaging Matters Today

Delivr’s platform supports high-volume, global deployments for enterprise needs. Our smart packaging solutions include: Connected packaging turns physical products into interactive touchpoints that bridge the offline and online customer experience. It meets modern consumer expectations for:

• Instant transparency (e.g., ingredients, origin, certifications)


• Immersive engagement (e.g., AR experiences, tutorials)


• And personalized content — all accessible with a simple scan or tap directly from a smartphone.

Compared to traditional digital ads, connected packaging can drive engagement rates that are orders of magnitude higher, increasing dwell time and conversion through compelling experiences.

1. Deliver Instant Value with Every Scan

With a smart packaging touchpoint, customers can access:

• Full product information — ingredients, allergens, certifications, compliance details


• Usage support — how-tos, tutorials, FAQs


• Sustainability insights — sourcing, carbon footprint, recycling instructions


• Promotions & loyalty — offers, rewards, interactive campaigns


• Brand storytelling — narratives, videos, AR experiences that enrich the brand connection

All this is served via fast, mobile-optimized pages that increase engagement without requiring an app download.

2. Real-Time Updates Without Reprinting

Dynamic QR codes and connected platforms let you:

• Revise content immediately when product information changes,


• Tailor messaging for regions or retailers,


• Update regulatory details without a packaging redesign,


• Launch seasonal campaigns or multilingual content instantly.

This not only cuts waste and reprint costs but keeps your packaging accurate and relevant throughout the product lifecycle.

3. Build Consumer Trust & Authenticity

Smart packaging strengthens trust through transparency:

• Authentication & traceability at unit, batch, or lifecycle level


• Anti-counterfeiting features that protect brand integrity


• Recalls and diversion monitoring that improve consumer safety


• Clear, trustworthy communication of product facts instead of vague claims

Brands using connected packaging can make compliance and safety not just a regulatory checkbox, but a competitive trust signal for consumers.

4. Unlock Rich Consumer Insights (Privacy-Safe)

Each interaction gives you actionable, privacy-first data so you can:

• See where and when scans occur,


• Monitor engagement patterns and content performance,


• Optimize campaigns in real time,


• Personalize post-scan journeys.

These insights help shape smarter marketing, product improvements, and personalized offers — all while respecting consumer privacy.

5. Scale Enterprise-Level Influence

Smart packaging systems can support:

• serialized and unique product identifiers,


• Global, high-volume deployments,


• Robust uptime and security,


• Seamless integration with packaging, inventory, and brand protection systems.

Whether piloting a limited launch or scaling globally, smart packaging adapts to your enterprise needs.

6. Align With Emerging Trends

Leading packaging strategies now include:

• Interactive storytelling and gamification to boost engagement and loyalty;


• AI-driven personalization and recommendation engines that tailor experiences based on consumer behavior;


• NFC and AR layers to create richer, frictionless interactions beyond QR codes alone;

Smart packaging is rapidly becoming a core engagement and data channel, not just a label on the shelf.