Broadcast QR℠ lets you layer a QR Code on video, broadcast, and streaming media to create fresh, beautiful, clear call-to-action. With Broadcast QR, programming can contain onscreen QR codes. Users can simply point their mobile phone cameras at the codes and be redirected to digital experiences. This allows them to learn more, see more, and even purchase products.

Deliver connected, measurable experiences to TV audiences.

Dynamic QR codes built for TV, CTV, and digital video.

Broadcast QR effortlessly transports viewers from TV screens to mobile screens.

Broadcast QR℠ lets you layer a QR Code on video, broadcast, and streaming media to create fresh, beautiful, clear call-to-action. With Broadcast QR, programming can contain onscreen QR codes. Users can simply point their mobile phone cameras at the codes and be redirected to digital experiences. This allows them to learn more, see more, and even purchase products.

Deliver any experience you can imagine.

Relevant and interactive content at the right time. Brands and networks can place Broadcast QR in any programming to launch a second-screen experience.

Adding items to a shopping cart

Deep linking to an extension of the broadcast/advertising content

Launching an augmented reality experience

How it works.

Activating Broadcast QR during screen programming is simple.

1. Open your camera
Alert viewers to hold their phone cameras up to the code on screen during a shoppable moment.
2. Scan the code
The code appearing on screen will prompt your audience to scan the code.
3. Shop
Customers will be redirected straight to the marketer's website to make their purchase.

4 key benefits of Broadcast QR.

1. Fresh, attractive, and visually integrated.
2. Simplified workflow. No editing of footage or encoding code into the source. Broadcast QR is provided as a scalable, transparent vector graphic (SVG, RGB color model) with the highest error correction level. Code added as an on-screen graphic, overlaying a portion of the screen area.
3. Device agnostic does not require a specialized app for scanning or tracking. It works on any smartphone.
4. Everything you need to manage and track campaigns within a single product suite.

Campaign management.

Broadcast QR places brands, broadcasters and advertisers in direct, measurable contact with their chosen audience.

Tracks direct digital audience engagement.

Number of scans, when, where and with what device OS.

Views by television daypart.

Views by language.

100% Private & Secure.

The Viewing Audience

Everyone watches their favorite programs with their smartphone in hand. Everyone always has their phone with them.

People who take the time to visit a station's or advertising program's web page are smartphone savvy.

With the release of iOS 11, over 1 billion smartphones have built-in QR scanning via the native camera app. Android devices and social/chat apps also offer built-in QR scanning.

Last Updated 19 Feb 2026

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