Not all QR codes are the same—each type serves a different purpose and provides unique advantages. On Delivr, you can select the QR code type that best aligns with your campaign goals, tracking needs, and long-term plans. Understanding these differences will help you maximize our platform and your marketing efforts.

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Types of QR codes & barcodes.

Types of QR codes & barcodes.

Not all QR codes are the same—each type serves a different purpose and provides unique advantages. On Delivr, you can select the QR code type that best aligns with your campaign goals, tracking needs, and long-term plans. Understanding these differences will help you maximize our platform and your marketing efforts.

The Two Main Types of QR Codes in Delivr.

1. Dynamic QR Codes (Trackable & Editable)

  • Best for marketing campaigns, product packaging, labels, DOOH,  or any situation where you may need to update the destination or measure engagement.
  • Key Features
    • Change the destination URL at any time without reprinting the QR code.
    • Track scans in real-time (location, time, device type, etc.).
    • Add campaign names, notes, and tags to make organization easier.
  • BenefitsFlexible, measurable, and future-proof.
  • Design. Standard & Custom Design

2. Static QR Codes (Fixed & Non-Editable)

  • Best for permanent uses where the destination will never change.
  • Key Features
    • Directly encodes the destination into the QR code.
    • No tracking or analytics available.
    • Cannot be updated after creation.
  • BenefitsSimple, cost-free, and doesn’t require an ongoing subscription.
  • Design. Standard & Custom Design

Choosing the Right Type for Your Needs

If You Need To…                                 

Choose

Track scans and engagement

 Dynamic

Update the destination after printing

Dynamic

Use once with no changes or tracking

Static

Link to content that will never change

Static

Run time-sensitive marketing campaigns

Dynamic

 

How to Select a QR Code Type in Delivr

  • When creating a new campaign, you’ll be prompted to choose between Dynamic and Static.
  • You can also edit an existing Dynamic campaign’s destination anytime from your dashboard—but Static codes cannot be changed once generated.

Pro Tip

If in doubt, start with Dynamic QR Codes. Even if you don’t need analytics today, having the flexibility to update your destination later can save you time, money, and reprints.

 
Barcode Generator

The Barcode Generator produces static barcodes—once created, they cannot be edited, managed, or tracked. You can choose from 22 barcode types, including:

QR Code Family

  • QR Code
    • A widely used 2D barcode that stores large amounts of data, scannable from any angle.
  • Micro QR Code
    • A smaller, simplified version of the QR Code designed for tight spaces and lower data capacity.

Other 2D Matrix Codes

Not part of the QR standard but similar in appearance/use.

  • Aztec Code
    • A 2D barcode is often used in tickets and transportation, readable even when printed small or with poor contrast.
  • Data Matrix
    • A compact 2D barcode ideal for marking small products, widely used in manufacturing and healthcare.
  • Grid Matrix
    • A 2D barcode type with a grid-based pattern optimized for compact printing and quick reading.
    • A 2D barcode made of dots, designed for high-speed printing on packaging lines.
    • A stacked linear barcode that can hold large amounts of text or data, often used in identification cards.
  • PDF417 Truncated
    • A shortened version of PDF417 with less redundancy to save space.

1D Linear Barcodes

Traditional barcodes with lines and spaces.

  • Channel Code
    • A continuous 1D barcode symbology that supports multiple character sets and variable lengths.
    • A simple numeric barcode often used in libraries, healthcare, and logistics.
    • A stacked linear barcode that combines Code 128 with a multi-row format for more data capacity.
  • Code 11
    • A numeric-only barcode used mainly in telecommunications.
  • Code 128
    • A high-density alphanumeric barcode is widely used in shipping and product labeling.
  • Code 39
    • A versatile alphanumeric barcode is often used in inventory and industrial applications.
  • Code 39+
    • An extended version of Code 39 that supports the full ASCII character set.
    • A short 8-digit European Article Number for small retail packages.
    • A 13-digit European Article Number used globally for retail products.
    • A 14-digit code used for grouping items in logistics and shipping.
    • A standardized identifier for books, encoded as an EAN barcode.
    • A 12-digit Universal Product Code is used mainly in North American retail.
  • UPC-A + Check Digit
    • A UPC-A barcode with an explicit check digit printed for verification.
    • A compressed version of UPC-A is used on small product packaging.

 


Last Updated 27 Jan 2026
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